21 April 2007

The Greens of Wrath

What is Earth Day really all about? Virtually nothing but greed and fantasy determinism. While some miss the entire point of the strife of the 20th century to respect the autonomy of the individual, they try to recreate “creating the new man” arguments, others are just playing at your emotions to pick your pocket. Appealing to good-old fashion group hatred, a company selling shoes used this layout in a recent fake “magazine” mailer curiously named “The Stool Pigeon.”


Their faithful customers will be forgiven for not knowing that this company which presumes to be all about environmentalism, proximity of production, and all of the fetishes now though of as some sort of virtue, their SEC filing tells another story about this peddler of expensive shoes pretending to be “all Santa Barbara” (California), mailing out of Arizona, and trying to seem Hawaii surfin’ cool:
Simple.

Simple is our moderately priced “anti-brand,” serving the needs of a youthful, irreverent consumer base seeking the comfort of athletic footwear but the styling of more traditional, understated, _back-to-basics_ footwear. Simple was launched in the early 1990’s and has been recently revised to focus on its successful legacy categories, including sandals, clogs and casual athletic footwear. Simple enables us to leverage our core footwear design and production competencies in channels of distribution not served by Teva or UGG.

Our independent manufacturers are located outside the U.S., where we are subject to the risks of international commerce.

All of our third party manufacturers are in the Far East, Australia and New Zealand, with the vast majority of production performed by four manufacturers in China.
In other words they are a subsidiary of one of those vaunted “corporations!” engaging in “globalization!” which will give $5 with every pair sold to yet another outfit of self-proclaimed do-gooders called StopGlobalWarming.org for purposes they refuse to state.

Earth Day is an “anti-brand” for a lot of things, virtually all of them discredited, including planned societies and economies where industry, consumption, and daily common behavior is regulated,

It is an “anti-brand” for the vehicle with which people can hate the success of others and displace their own individual failures, inabilities to realize personal success using science and reason,

It is an “anti-brand” for discredited notions of radicalism which lost all hope of being accepted as anything other than a violent ideology imposed on an unwilling majority by an adolescent minority who are acting out emotions of envy and hatred on others, using as a pretense their efforts at your “salvation”. Heaven knows, you’ve been naughty, and as long as you can be placed in a subservient position, someone who is otherwise a personal failure by any normal metrics will chide you.

Somehow, Mr. and Ms. Inhabitant of earth, you aren’t just their enemy, but you MUST do what they tell you, and you MUST support them at the same time. If you aren’t already suspicious, you should be.

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